THE PROBLEM

Summary

Green Earth is a new brand focused on sustainability and ethical fashion. The brand's target audience is young, conscious consumers who care about the environment and want to make a positive impact with their clothing choices. The brand's aesthetic is natural and earthy, with a focus on organic materials and simple, minimalist design. The brand's messaging centres around the idea of conscious fashion for a better planet."

Role: I undertook the whole project

Timelines: 4 weeks

Time taken to produce this study: 4 weeks Used:

Tools

Figma and FigJam, Word and Google and AI for research

Primary and secondary Research

Interviews with fashion buyers and consumers an questionnaires designed to capture data.

• Investigative tools: Analysed data

THE PROCESS

• Formulated wireframes to determined what screens should form the basis of the final design

• Used the completed and edited and revaluated wireframes to form the basis of the final design

THE SOLUTION

• What we eventually produced was a website that showcased the kinds of sustainable luxurious, fashionable and sustainable material such as wool, cotton, linden hemp and other materials which could be used to manufacture environmentally friendly fashion that Green Earth produced as an alternative to the instead of the cheap man made fabrics were not environmentally friendly.

Impact and reflection

• in terms of skills learnt. My Figma experience was rather limited and this hindered my progress. The final design could have been much more sophisticated withs more time and experience. However I am pleased with the design I produced as this was the first attempt and could be improved with more consultation and collaboration.