Title: Artic Travels

Summary

• PROBLEM:

• To create an improved booking website for Artic Trave based on the booking.com format that was attractive efficient and user friendly.

• Role: I undertook the whole project

• Timelines: 4 weeks

• Time taken to produce this study: 4 weeks Used:

• PROCESS

• Tools

• Figma and FigJam, Word and Google and AI for research

• Primary and secondary Research

• Interviews with users of booking.com face to face and on line.  User testers : Ourselves as tester uses of to the website

• Investigative tools:

• Analysed data: Fig jam to produce our user flow (This was a whole class project and group discussion)

• evaluate and improve existing design

• Formulated wireframes to determined what screens should form the basis of the final design

• SOLUTIION

• We produced an an improved booking system that was simpler and user friendly based on the use of AI with less confusing options for the user,

• impact and reflection

• Most beneficial here is that at the beginning the group worked together using Figjam to research ides to formulate the personas to determine who the typical users were and what their needs would be.

• We were also able to look at the competitors and evaluate what was already on the market in terms of competitors.